The Art of Effortless Luxury in Haircare
There is a quiet power in a woman who knows what she wants—and how she wears her hair often says it before she ever has to.
At A.Mae, we believe luxury isn’t just about how it looks—it’s how it feels. It’s the way your brush glides through your strands in the morning. The ritual of caring for your hair with intention. The confidence that comes from tools that work as beautifully as they look.
This is more than haircare. This is an experience.
Rooted in Beauty. Inspired by Legacy.
A.Mae was born from a deep love of elegance, femininity, and the quiet seduction of confidence.
Named after my mother, Alice Mae, the brand is both a tribute and a homage to her story. She has always embodied the kind of woman who turns heads without trying—a woman who made softness look powerful and luxury feel effortless. Her grace, sensuality, and presence is magnetic, and her influence lives in every detail of A.Mae.
This brand is for her—and for every woman who carries that same kind of energy.
Designed with Intention. Made to Be Seen.
Our debut Signature Collection pairs form with function—using high-end acetate, stainless steel bristles, and thoughtful design details like drainage holes for wet detangling. These aren’t your average brushes and combs—they’re tools crafted to elevate your daily rituals.
Each piece is meant to live on your vanity, not hide in a drawer. To be touched. To be admired. To become part of your self-care legacy.
The Presale You Don’t Want to Miss
On July 31st, the Signature Collection opens exclusively for presale. Quantities are limited—and as a small-batch, luxury brand, we create intentionally, not endlessly.
Want first access?
Join our email list at shopamae.com and be the first to shop, get behind-the-scenes access, and experience the world of A.Mae before anyone else.
Because once you feel the difference, you won’t settle for anything less.